20.7.14

Meet the Maker: Mark McNairy

For the 14th event in our Meet the Maker series, we hosted influential menswear designer Mark McNairy in our Richmond, VA store. To mark the special occasion, we filmed Mark in his Garment District factory and talked with him about the inspiration behind his designs and the ever-changing nature of the menswear market. Video by Duncan Wolfe.


uniform experiment 2014-2015 A/W



Directed by Ryoji Kamiyama for SOPH.co.,ltd.

LANVIN VIDEO AD CAMPAIGN HIVER / WINTER 2014 : EDIE AND HER FAMILY


An updated idea of the Lanvin icon of mother and daughter.
Edie Campbell and her Family romp away sharing their intimate family moments in stylish fun.
It's a family affair

Photographer: Tim Walker
Creative Direction: House and Holme, Ronnie Newhouse and Stephen Wolstenholme
Filmed and Edited by Guy Stephens
Stylist: Jacob K
Hair: Malcolm Edwards
Make-Up: Lucia Pieroni
Set Design: Emma Roach

19.7.14

Horns, trailer



In the aftermath of his girlfriend's mysterious death, a young man awakens to strange horns sprouting from his temples.

Directed by Alexandre Aja
Cast with Daniel Radcliffe, Juno Temple, Joe Anderson, Sabrina Carpenter, Heather Graham, James Remar

Iconic Houses

A two-minute animated voyage through some of the most iconic masterpices of modern architecture:
Ville Savoye by Le Corbusier, Rietveld Schröder House by Gerrit Rietveld, Farnsworth House by Ludwig Mies van der Rohe, Glass House by Philip Johnson and Fallingwater by Frank Lloyd Wright. Illustration, animation and music by Matteo Muci.



18.7.14

98% Human



Mill+ NY has teamed up with BBDO NY and PETA to create an astonishing and groundbreaking new spot "98% Human".

"98% Human" is part of PETA's commitment to stop primates being used within the entertainment industries as actors. The Mill+ team, alongside BBDO NY, embarked on an incredibly ambitious journey to create a truly photo-real and completely life-like chimpanzee.

The spot focuses on the use of primates and is part of PETA's campaign "The Great Ape Pledge" which drives viewers to the newly developed microsite www.greatapepledge.org where they can register to take the pledge and stop the use of primates as actors.

"98% Human" is a fully integrated campaign that is set to galvanize the creative industries into pledging to stop the use of primates as actors, companies already taking the pledge including BBDO NY and The Mill Group.

The Mill+ team was lead by animation director Angus Kneale and he explains some of the complexities and new techniques Mill+ created to bring the photo-real chimpanzee to life.

"This was one of the most exciting and challenging projects I've ever worked on. Crafting PETA "98% Human" was more than about creating a totally believable, photo-real CG Chimp. It was about establishing an emotional connection and empathy with the audience. In the past we would have used motion capture and mapped a human actor's performance directly onto the CG character but we wanted to approach this project in a different way, so we decided to rely on the skill of our animators for the final chimp performances, only using an actor for previs.

"We pushed computer graphics imagery to a new level creating bespoke technology in muscle and skin simulation, higher than any other project or film to date. We achieved this by developing new techniques from simulated bloodstreams, skin tension and even individual pores at the base of every hair on the chimpanzee, all with the aim to create a creature that is practically indistinguishable from his flesh and blood counterpart".

"98% Human" is a collaboration between the BBDO NY creative team lead by Toygar Bazarkaya and Mill+ NY and the spot demonstrates the partnership between creativity and technology by delivering on PETA's powerful message that you do not need to use live primates as actors, now that we can create fully life-like, photo-real primates.

Take a look and take the pledge!

Jumper



Jumper' is a short film written and directed by Justin Anderson, It tells the story of a bourgeois European family whose lives are invaded by an enigmatic visitor. Set within a 20th century modern villa in Spain, his presence creates an unnerving effect. The film was produced to coincide with the the 10 year anniversary of British fashion designer, Jonathan Saunders. Jonathan is incredibly passionate about film and it often serves as a starting point for a collection, in this instance the collection was the starting point for the film.
Inspired by the 1968 Pasolini's film ‘Teorema’ - Justin’s film focuses on a middle class family of four, who’s lives are all individually connected to the mysterious visitor.

Joseph Menswear SS15

17.7.14

無印良品:MUJI to Sleep

SOPHNET. 2014-2015 A/W


SOPHNET. 2014-2015 A/W VIDEO
[PRODUCER]
HIROFUMI KIYONAGA I SOPH.co.,ltd.
[DIRECTOR]
MITSUBISHI
[CAMERA]
RYOJI KAMIYAMA I DEFRAG
NORICHIKA INOUE I DEFRAG
TSUTOMU MUROFUSHI
[STYLIST]
MASAH I tsuji management
[MODEL]
FARUQ
[MUSIC]
KING SHOGUN
[TURN TABLE]
DJ SOULJAH
[CREATIVE SUPPORT]
HIROAKI SAMPEI I SOPH.co.,ltd.
MITSURU SUZUKI I SOPH.co.,ltd.