26.7.15

Antonym - Beyond the Waters

The Swedish directors Johan Perjus and Fresteh Piltan take the surf  on a unexpected place, the desert.

25.7.15

A Tale of Momentum & Inertia



A funny very short from Portland animation studio HouseSpecial

Tree of 40 Fruit

Sam Van Aken, an artist and professor at Syracuse University, uses "chip grafting" to create trees that each bear 40 different varieties of stone fruits, or fruits with pits. The grafting process involves slicing a bit of a branch with a bud from a tree of one of the varieties and inserting it into a slit in a branch on the "working tree," then wrapping the wound with tape until it heals and the bud starts to grow into a new branch. Over several years he adds slices of branches from other varieties to the working tree. In the spring the "Tree of 40 Fruit" has blossoms in many hues of pink and purple, and in the summer it begins to bear the fruits in sequence - Van Aken says it's both a work of art and a time line of the varieties' blossoming and fruiting. He's created more than a dozen of the trees that have been planted at sites such as museums around the U.S., which he sees as a way to spread diversity on a small scale.

23.7.15

Y-3 Autumn/Winter 2015-16 Campaign

This A/W15 season Y-3 takes flight, back to the days of the original pioneer, the forerunners of modern aviation. Back to the men and women who dared to go further, higher, and faster than ever before, and to the time where human achievement pushed the boundaries for all. This A/W15 campaign takes the nostalgia of the golden age of flight into the modern world of the bold 3 stripes and Yohji Yamamoto’s high-tech designs.

Shot by Harley Weir and directed by Lloyd&Co, the campaign images evoke a heroic and ethereal nature through distorted senses of height and perspective, creating an extreme sense of vertigo. The aviators display bold and graphic shapes iconic to the Y-3 brand, cast against a clear blue sky, as the wind picks up and creates flight and movement in an otherwise sharp and tailored sense of military-inspired apparel.

The A/W15 film plays out this sense of vertigo even further, not knowing which way is up or down, the aviators appear to be in constant flight. Historic notions of code breaking and aviation radar chatter reverberate throughout, messages from mission control guiding the flight.

The campaign showcases the high-tech, military-inspired apparel in an ethereal world of aerial imagery and blue skies, translated into print, digital, a mood video, in-store displays and supplementary materials.

22.7.15

Ai Weiwei Gets His Passport Back


After four years, the artist announced via Instagram that the Chinese government had returned his passport. “I think they should have given it back some time ago – and maybe after so many years they understand me better.” he said when speaking to The Guardian.

20.7.15

Merino Air by Patagonia


Fine merino wool from the regenerative grazing program in the Patagonia region is spun using a proprietary process that increases the yarn’s heat-trapping ability without increasing its weight. It’s then blended with 100%-recycled Capilene® polyester using innovative whole-garment seamless knitting that creates a lightweight, superbreathable, performance-fit baselayer perfect for high-output activity in cold conditions.

Todd Snyder Spring/Summer 2016

N.HOOLYWOOD SPRING 2016